1. Drive mkt share and BHT excellence

Identify consumer and business insights from research and data analysis

Initiate proposals to achieve brands KPIs

Prioritize key consumer engagements touchpoint

Support on track & review KPI performance of each owned project and give out optimization plans

2. Activation Planning, Execution & Evaluation

Initiate campaign/activation brief

Lead multiple agency partners in activations ensure consistent and on-target deployment and KPI landing.

Brief, execute, monitor and improve multi-layered messages & assets (variety of contents - film, gif's, key visuals, articles, KOL/KOC cooperation content etc., variety of messages, personalized by tribes)

Functional:

Hard skills:

* Analytical skills and data-backed decision making mindset

* A demonstrated track record in end to end scope in FMCG

* Hands-on integrated campaign & activation experience on digital environment including paid media, social media & new emerging APPs

Soft skills

* Communication skills

* Ownership and self-automated

* Be creative when embracing changes

* Having high growth agility and potential to grow to more senior level in a near future

Leadership:

* Able to work under pressure and drive for sustainable performance

* Can lead agencies with collaborative mindset

Qualification:

* Minimum university graduate

* 5+ years of mkt experience, FMCG company, end to end preferred

* Marketing activation experienace is a must

* Fluent in Chinese & English