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Trade Marketer
1.5-2.5万
人 · 本科 · 3-5年工作经验 · 性别不限2024/12/23发布
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法雷奥汽车零部件贸易(上海)有限公司

公司信息
法雷奥汽车零部件贸易(上海)有限公司

外资(欧美)/500-1000人

该公司所有职位
职位描述
Mission:
- You are overall responsible to develop the sales & Gross Margin% (GM%) for lighting product lines in VS China division.
- Both in terms of strategy and operational deployment , Your priority is to Promoting the sales results of the existing distributors and appoint those of new distributors with 4P marketing mix
- Build for China market a complete lighting product line to fuel the sales growth
- Ensure the successful sales launch of new ranges.
- Your will monitor the product sales & GM% performance including new to ranges (NTR), to ensure the profitable sales growth.

Main Responsibilities:
1/ Product: As a division trade marketer, you have the product marketing expertise to:
- Build business plans together with sales team, with sales potential volume and turnover, market price, margin and stock level etc.
- Monitor product portfolio lifecycle: from launch, to the continuous update of the references status in the existing range
- Monthly sales analysis, report and follow-up, Identify the major gaps and find solution for business recovery
- Visit customers & market on a regular base
- Give support for product-technical questions to customers and customer service
- Coordinate with quality department if have quality issues
- Set up a close relationship with your internal suppliers globally

2/ Pricing: You will do regular competition (OES, Smuggling, Adaptables, B suppliers) benchmark to ensure our price is in a good positioning and competitive.
- Formulate range and pricing needs, based on market developments and competition analysis
- To propose action plans when market price changes
- Be responsible for price increase plan (yearly)
- Monitor the GM% to achieve the target

3/ Promotion: You are in charge of the manage the product promotion when:
- Be in continuous support for divisions sales team by weekly Correctives Action Plans (CAP) / Business Opportunities (BOP) and selling machines
- Be the privileged interface with your internal supplier for product development
- Be active to propose the solution when overstock and depreciated
- Plan product lines’ marketing communication contents together with digital marketing manager

4/ Channel: Understand the distribution network: national wide car specialists, regional level/lower level distributors, Insurance channel, and e business channel as well.
- With knowledge of key players in the market, especially Audi, VW, BMW, BENZ, Nissan, PSA…Specialists
- Visit customers in a regular base, to understand customers’ needs in the field

5/ Stock monitoring:
- Draw up of monthly forecasts for stock procurement according to monthly
- Demand planning process
- Monitor responsible product lines’ stock level to avoid overstock

6. Champion for market analysis & mid-term product line strategy :
- Manage Market Studies : Information gathering by sales team / External research projects / customer survey
- Market quantification and Competition analysis, including market watch and research if necessary
- Build up mid-term product line strategy including turnover, market share, pricing, channel etc.

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