The Trade Marketing Manager will be responsible for developing and implementing trade marketing strategies that enhance brand presence and drive sales within various retail channels. This role requires a strong understanding of retail environments, consumer behavior, and effective promotional tactics.

Job Description：
Strategy Development: Develop and execute comprehensive trade marketing strategies to achieve business objectives and sales targets.
Retailer Collaboration: Work closely with key retailers to develop tailored marketing plans that drive brand awareness and product visibility.
Promotional Activities: Plan and manage in-store promotions, events, and other marketing initiatives to increase product sales and market share.
Market Analysis: Conduct market analysis to identify trends, opportunities, and competitive landscape, providing insights for strategy adjustments.
Budget Management: Manage trade marketing budgets, ensuring efficient allocation of resources and maximization of ROI.
POS Materials: Oversee the design, production, and distribution of point-of-sale (POS) materials to enhance product visibility and shopper engagement.
Sales Support: Collaborate with the sales team to provide them with the necessary tools, materials, and training to effectively promote products.
Performance Tracking: Monitor and analyze the performance of trade marketing activities, using data to optimize strategies and report on results.
Cross-functional Collaboration: Work with other departments, including marketing, sales, and product development, to ensure alignment and support for trade marketing initiatives.
Vendor Management: Manage relationships with external vendors and agencies involved in trade marketing activities.

Qualifications：
8-10 years experience ，3 years of team management experience
Must be 2C retail background,；
Good communication skills
Occasional business trips；
Fluent in English。