MAIN JOB OBJECTIVE Describe the fundamental objective of the job. Drive the Results of a Store in respect to the Brand values and DNA. Develop Brand Loyalty towards existing customers through a qualitative Customer experience. Lead a Team to ensure the Business needs are met. Spend 80% of their time on the floor. ESSENTIAL DUTIES AND JOB RESPONSIBILITIES Functions, duties, and responsibilities necessary to accomplish main job objective Drive the business and maximize sales results Daily monitoring of KPIs and sales results Set daily goals during the morning brief Set actions plan to achieve monthly/annual target while reinforcing sales techniques toward the team Propose challenges to the team to motivate them to reach their targets Communicate to the Head Office team qualitative and proactive feedback on products & visual merchandising Leverage the P&L elements under responsibility to optimize productivity : temp employees, alteration, … Represents the Brand and develop market intelligence Visual Merchandising: constantly maintain the visuals guidelines and standards of presentation Lead by example in terms of presentation and grooming. Make sure the team is constantly representing the Brand (uniform policy, grooming guidelines, …) Embody the Selling Ceremony Attend the major events of the city, act as a Brand Ambassador. Develop a network in their market Develop curiosity and knowledge of competition in the city, new retail stores, up coming projects Develop curiosity on major artistic events worldwide (Biennale, major exhibitions,…) Understand the economics in their country/city/foreign countries…to anticipate potential impact on their business Operate the Store at Excellence Level Perfectly knows and applies Store Operation Manual