Key responsibilities:

- Lead “global content strategy” development, including contents for branding, product marketing, social media and campaign key themes and key message.
- Provide appealing content, in the form of text, blog, posters and videos to support new brand 0-1 and new product launch, including website contents writing, social media and E shops content writing, and campaign big idea.
- Marketing intelligence development, creating content dashboard to analyze contents’ performance, video and look book’s performance and improve ROI based on data.
- Support marketing infrastructure projects, including consumer marketing department SOP and marketing software launch.

Required skills and experiences:
- Bachelor's degree or above
- At least 3-5 years of experience in a similar role
- Appealing content writing experiences and sufficient level of running social media campaigns and creating social contents
- Consumer business and retail knowledge
- Excellent command of English (native speaker level)