Be responsible for harnessing the power of data to drive business growth. We analyze trends, behaviors and preferences to inform strategic initiatives and ensure our brand remains at the cutting edge of China market.
*Main duties and responsibilities*
- Lead the collection, analysis and interpretation of sales data (owned brand and competitors) to uncover insights that inform business strategy.
- Develop and maintain a comprehensive understanding of K&B market and consumer behavior.
- Collaborate with cross-functional teams to translate data insights to actionable strategies.
- Oversee the implementation of data-driven initiatives to enhance sales efficiency.
- Provide regular dashboard report and presentation to senior management on key data insights and implementation for the business.
*Job scope*
- Data analysis and interpretation
- Market research and trend analysis
- Consumer in-site/out-site shopper journey and behavior analysis
- Data-driven strategy development
- Database management and compliance