Offline channel promotion planning and FY calendar.
- Manage *** all national wide promotion timelines and deliverables to ensure all activities related are being planned and delivered on time.
- Initiate event, sample & GWP plan for monthly animation and in-store promotion
- Manage Avene monthly building blocks & activity. In charge of monthly memo and coordinate with partner functions, e.g. MKT /CRM/Training, etc.
Event/GWP Planning and Production
- Event/GWP planning with marketing team, develop events, accessories and gifts to gain consumer love for brand with good brand image.
- Event/GWP application, production and execution
Promotion Budget Assignment and Control
- Promotion resource control reasonable allocation to regions and good support to region business
- Ensure ROI on channel initiatives are continuously improved and evaluated from activities.
Promotion Effectiveness Analysis and Improvement
- Responsible for regular communication between KA team and multi-functions to support on sales target, deliver promotion policy, follow execution progress and good implementation in KA channel.
- Promotion Mechanism review by campaign and by quarter, optimize commercial offer.
Forecast planning and improvement.
- Deliver rolling 12-month product forecast for Avene to make sure the product plan can support the promotion mechanism and adjust timely.
Online key SKU price and promotion set-up and tracking
- Responsible for regular tracking of top 5 key products price and promotion across all channels.
- Responsible for communicating with each sales leader to control the promotion level.
职位要求：
61 5~8 years related experience, familiar with retail operation/sales, familiar with Trade MKT function
61 Cosmetics related experience is a plus
61 Good project management & communication skill
61 Fluent in English, both written and oral
61 Microsoft Office
61 Willing to travel