Maintains market intelligence on competitors development strategies and Customer demand trends. Promotes Coficab’s brand and executes sales strategy in line with the company’s business development objectives and market characteristics and trends. Manages and develops effectively customers portfolio at a specific plant or country level. 1. Identifies and investigates potential customers & new products, participates closely with R&D teams in the development of business cases for new projects & initiatives and follows up its technical and financial feasibility studies. 2. Provides data for the bidding process by collecting relevant information such as raw material costs, product availability on the market and applicable prices, thorough completion and processing of tender documents with involved departments (Finance, Operations...etc.) and follows up its submission. 3. Participates in developing local sales strategy based on regional and global market research to generate business opportunities, prioritizes target markets and executes sales strategic plans by tracking key tendencies of market evolution. 4. Participates to customer & product's forecasts set up, monitors its reliability and ensures updates on a monthly basis. Communicates timely established forecasts and coordinates closely with sales and purchasing teams to meet optimal copper fixation. 5. Ensures an efficient customer service operation to respond to customer needs and complaints by providing proactive and effective support to quality and logistics departments in order to enhance customer satisfaction. Visits periodically customers and identifies its potential needs. 6. Prepares, communicates and reviews Sales KPI's and defines accordingly continuous improvement plans of processes, procedures and systems to meet the Company's objectives. 7. Complies with the Quality and EHS Systems requirements. Complies with corporate values, code of conducts and non disclosure agreement. 8.