KEY RESPONSIBILITIES 61 Develop retail storytelling strategies & plans for assigned stories that fuels consumer journeys & experiences to create awareness, serve and retain consumers. 61 Drive the End-to-End process for Seasonal Stories or Commercial Stories from strategy, plan to execution. 61 Lead End to End process of in-store foundation storytelling support (product copy，imagery etc )
ACCOUNTABILITIES & DELIVERABLES 61 Orchestrate in-store consumer journeys for Jordan retail concept / Jordan Destination in Nike retail concepts in the GC Marketplace that build consistant storytelling journey to enhance consumer awareness & consumer engagement. 61 Develop & Create consumer journeys informed by historical data, analytics, real time consumer insights & marketplace feedback to inform the future (coming seasons) strategies, plans, briefs, to support business and member outcomes 61 Develop immersive storytelling & experiences, against consumer, brand, business outcomes and KPIs, including commercial stories and non-seasonal storytelling strategies 61 Partner with Global & Greater China cross functional teams to develop & execute thoughtful O2O journeys leveraging product, service, experience & marketing levers, ensuring stores are part of the connected journeys. 61 Develop briefs for Seasonal Stories or Commercial Stories storytelling assets & experiences for assigned stories by concepts are retail right and meet the needs of the retail marketplace & concepts, which informs deliverables across brand architecture stories for Marketing Functions. 61 Drive Executional Excellence at Retail. 61 React marketing tactics based on weekly trade meeting alignments and business needs.
FUNCTIONAL COMPETENCIES 61 Bachelor’s degree or additional 2 years experiences in lieu of degree. 61 3 years experiences in Retail Marketing / Marketing focus on Brick & Mortar environment and understanding digital platforms and how they are connected. 61 Sports, Fashion, Footwear, Apparel, Equipment or relevant consumer products industries. 61 Strong marketing and consumer market acumen.
