Core Responsibilities:
61 Develop, execute and optimize outbound digital campaigns via Salesforce Pardot and other related tools
61 Design flows and paths for customers and prospects designed to encourage conversion and support more efficient decision making in channels such as email, landing page and gated assets
61 Support the promotion of key content, events and activities such as tradeshows, webinars and customer events to drive an engaging and differentiated customer experience and high conversion focus
61 Execute rapid deployment of campaigns leveraging standardized templates based on the needs of the business and in line with the marketing communications plan
61 Test and iterate designs, templates and campaign approaches in order to drive improved conversion rates across all outbound activities
61 Lead and execute all WeChat activities in region including managing company profile page, supporting content, related app and integration development and demand generation activities
61 Work with operations and inbound teams within digital marketing organization, particularly with the planning manager, on customer journey activities and the alignment of customer decisions to all outbound programs
Qualified candidates will have:
Mandatory requirements:
61 Degree in Marketing, Business, or a related field
61 Experience in outbound digital marketing, demand generation, and conversion rate optimization
61 Experience in managing social media channels and standalone apps, especially WeChat
61 Excellent communication skills, both written and verbal
61 Strong analytical and problem-solving skills
61 Ability to work independently and as part of a team
61 Fluency in English, both written and spoken
Desirable requirements:
61 Experience in a global digital marketing team
61 Knowledge of marketing automation tools and CRM systems
61 Second language is desirable