Job Responsibilities: 1.BRANDVISION PLAN (BVP) Supports the brand building manager in translation of the BVP into the BMP.
2.BRAND MARKETING PLAN Supports the Brand Marketing Plan development and deployment by: - Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy - Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities. - Identifies solutions and make recommendations to improve effectiveness based on performance monitoring. - Delivers specific brand projects eg. co-branding with a major retailer.
3.INNOVATION & RENOVATION - Assist the brand building manager in launch management; building launch plans and channel strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.
职位要求: 1.Bachelor degree above 2.At least 3 years relevant marketing experience , FMCG preferred 3. Solid Project Management experience. 4. Fluent in Written and Spoken English 5. Bias for action attitude; and strong growth mindset