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Brand Supervisor/AM- OMO
1.5-3万
人 · 无需经验 · 性别不限2024/11/22发布

福泉北路33号

公司信息
联合利华服务(合肥)有限公司上海分公司

外资(欧美)/5000-10000人

该公司所有职位
职位描述
Job Responsibilities:
1.BRANDVISION PLAN (BVP)
Supports the brand building manager in translation of the BVP into the BMP.

2.BRAND MARKETING PLAN
Supports the Brand Marketing Plan development and deployment by:
- Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
- Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability
per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
- Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
- Delivers specific brand projects eg. co-branding with a major retailer.

3.INNOVATION & RENOVATION
- Assist the brand building manager in launch management; building launch plans and channel
strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.

职位要求:
1.Bachelor degree above
2.At least 3 years relevant marketing experience , FMCG preferred
3. Solid Project Management experience.
4. Fluent in Written and Spoken English
5. Bias for action attitude; and strong growth mindset

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