POSITION OVERVIEW:

The Business Marketing Manager is in charge of defining and driving our protection or filtering portfolio into the China market. In this role, it is necessary to analyze and understand customer needs and work out the ideal promotion approach

What You Will Do
Drive business creation by promoting our focus technologies
1. Take ownership for our focus promotion programs (MFP), define their value proposition and drive them to success in the China market.
2. Work with BG MAGs and Sales to set design-in and design-win targets
3. Identify the right measures to push our products in the market, and adjacent markets, potential customers and value chain (reference design) partners
4. Develop, organize and lead marketing campaigns to push the BD portfolio into the market, for example based on identified applications
5. Build a global network based on our regional sales teams to regularly discuss market, customer-, and competitor-developments
6. Drive or support the creation of fighting guides

Define and deploy go-to-market strategies for China BD market
1. Define and implement segment- and or application specific go-to-market strategies to improve market share, funnel, and conversion to revenue
2. Gain insights on key market players: understand competitor dynamics and tactics, and the requirements of BG BD customers, and partners
3. Provide analysis on the success of our portfolio (e.g. per segment, application, product families) and identify and share additional design opportunities
4. Support identification of white spots and roadmap needs to increase our Sales Available Market (SAM)
5. Support the definition and creating business case inputs and customer requirement specifications to support future SAM growth
职位要求：
What You will Need
Hard Skills:

1. Marketing tools and methodologies
2. Preferably semiconductor device physics and electrical engineering knowledge
3. Excellent Microsoft Office skills, including EXCEL, PowerPoint
4. Fluency in English

Soft Skills:
1. Strong communication, presentation and negotiation skills in English
2. Excellent analytical skills and structured work approach
3. Highly self-motivated and team-oriented attitude
4. Strong customer focus and service orientation
5. Intercultural awareness and experience in working with international teams

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