Responsibilities：



85 Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line.



85 Conducts competitive product analysis and market research of product consumer behavior and professional audience.



85 Determines the profitability and viability of new products or product enhancements.



85 Develops production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle.



85 Works with other functions to finalize product specifications.



85 Provides advertising with core brand equity.



85 Serves as technical adviser, demonstrating products and troubleshooting product issues.



Qualifications



85 Must Have: Minimum Requirements



85 Bachelors degree required



85 Minimum of 8 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience