工作职责: To create maximum value of strategic brand/top brand /multiple brands/ franchise, by supervising, guiding and participating in the development and implementation of marketing strategy and promotional mix. Key Responsibility: 61 Supervise, provide guidance, control the overall quality of product strategy and marketing plan (brand plan and cycle plan) of strategic brand/top brand /multiple brands/ franchise, including marketing strategy, product campaign, promotion mix, budget allocation etc. 61 Oversee relationship management in one or several Therapeutically Area, responsible for relationship management with top national partner. 61 Provide guidance on planning of marketing programs and events and leverage resource to achieve cross-product synergies. 61 Provide insights and advice on overall promotional material planning and control the overall quality to achieve maximum business value in most effective way. 61 Track budget usage of strategic brand/top brand /multiple brands/ franchise and provide guidance on budget allocation to achieve maximum business value. 61 Track and reflect on performance of strategic brand/top brand /multiple brands/ franchise and provide guidance on adjustment product strategy and KPI setting. 61 Oversee and ensure effective communication between central marketing and regional operation team; provide insightful suggestions to improve overall quality of regional implementation of marketing strategy in the field. 61 Cross-functional communication between brand team and corporate’s other functions. 任职资格: - External knowledge – Insights of healthcare system, market environment, customer, and competitors - Outstanding analytical skill & strategic thinking ability - Strong execution ability with a systematic approach to planning and problem solving. - Outstanding communication and interpersonal skills; ability to interact with a diverse group of internal and external individuals. - Strong talent development and coaching capability - Customer-focused - Team-oriented - Proficient written & verbal English - Proficiency in use of standard software applications
Education & Experience - University degree or above – preferably medicine/pharmacy or business - A minimum of 6 years’ experience in a pharmaceutical environment - Sales experience and product management experience is preferred
