SUMMARY
Based in the EtonHouse Shanghai office, the B2B Marketing Manager will be reporting to the Head of Admissions and Partnerships in Singapore and work closely with all stakeholders to promote EtonHouse International Schools and Pre-Schools amongst parents and agents in China. Driving revenue and growth in our student numbers in Singapore and facilitating student referrals for our schools in China entails creating and executing strong B2B and B2C marketing strategies and programmes that include
lead generation, advertising/sponsorships campaigns, events, and digital marketing.
B2B市场经理办公位于上海总部办公室，B2B市场经理将向新加坡招生与合作部的负责人汇报，并与所有利益相关者紧密合作，向中国区家长和机构推广伊顿国际学校和幼儿园。通过搭建和执行强大的B2B和B2C营销战略和计划，推荐中国学生到新加坡求学，带动新加坡学生人数和收入增长。战略和计划包括潜在客户开发、广告/ 赞助、活动和数字营销。
Admissions and Enrolment 招生和入学:
Identify and work closely with student recruitment agencies and partners in China. This includes and is not limited to: 寻找并与招生机构密切合作。包括但不限于：
● Facilitate student enrollments from China to schools in Singapore using multiple platforms,including WeChat and Xiaohongshu.
通过多种渠道（如微信和小红书）促进在中国的学生申请新加坡学校
● Identify suitable recruitment agents and partners, which includes relocation agencies,embassies and social groups that help to reach out to Chinese parents.
确定合适的招聘代理和合作伙伴，接触并了解中国家长，包括专业搬迁中介、大使馆和社会团体。
● Facilitate the contractual process that is unique to the partner
合作协议、合同的管理
● Facilitate and track payments in accordance with contractual commitments
合同后续付款跟踪
● Managing student referrals to ensure that parents and agents are supported with accurate and meaningful information to make the right decision
学生推荐过程中，确保家长和代理人得到准确和有意义的信息支持，从而做出正确的决定
● Nurture leads and consult with individual families to provide schooling options relevant to their context
为每个客户和家庭进行咨询，为他们提供适合他们的伊顿学校和教育选择。
● Identify collaboration and marketing opportunities with recruitment agents and partners around content to facilitate referrals and recruitment initiatives
与招聘代理和合作伙伴通力合作及营销，以促进学生推荐和招生活动
● Nurture existing relationships by providing regular training and updates
开展定期培训、交流互通维护关系
● Conduct due diligence of agents to ensure compliance with stated code of conduct
对代理人进行尽职调查，以确保其遵守规定和行为准则
● Track and monitor performance of agents through student numbers and qualitative feedback from parents and schools.
通过学生人数和来自家长和学校的定性反馈，跟踪和监控代理人的表现。
Marketing 市场
● Develop, translate and update high-quality marketing materials to reach out to and engage with student recruitment agencies and partners in China and all social, digital and offline marketing and communication channels
开发、翻译和更新高质量的营销材料，通过社交媒体线上和线下营销与沟通渠道与中国的招生机构和合作伙伴合作。
● Facilitate student movement from pre-schools and international schools in China to schools
in Singapore. Consult with families who are interested in relocating to Singapore and work closely with the schools to identify and connect with these families.
推动幼儿园和国际学校学生从中国转到新加坡就读。与学校密切合作，针对有兴趣移居新加坡的家庭，积极与他们建立联系。
● Participate and organise materials and content for virtual and physical recruitment fairs in China
组织并参与中国线下和线上招生会，并准备展会材料。
● Collaborate with local partners to organise events and talks that engage local parents.
与当地合作伙伴合作，组织活动和讲座，吸引当地家长参与。
● Identify and reach out to businesses to facilitate and develop corporate partnerships for schooling for their employees in Singapore
联系企业，提供合作方案为他们的员工提供在新加坡的教育咨询。
Internal stakeholders 内部利益相关者
● Work closely with all EtonHouse International Group schools in Singapore to facilitate the admissions process including assessments and student passes where applicable
与所有在新加坡的伊顿国际学校紧密合作，包括学生面试评估和学生签证（如适用），以促进招生活动
● Follow up with agents and internal stakeholders to ensure that the application process is efficient and effective
跟进代理商和内部利益相关者，以确保申请过程的效率和有效性
● Ensure that the student management systems are effectively and efficiently managed with regards to student referrals from partners
合作伙伴推荐学生过程中，学生管理系统的有效管理。
● Conduct competitor and trend analysis, providing short, medium and long term forecast to management
进行竞争对手和趋势分析，为管理层提供短期、中期和长期预测
● Prepare local enrolment reports with an emphasis on performance indicators such as trends, conversion rates, etc.
编制本地入学报告，重点是趋势、转化率等绩效指标。

岗位要求Qualifications：
Bachelor’s degree in Marketing and Communications from a recognised University.
具有知名大学市场营销和传播学士学位
At least 5 to 6 years of related work experience with a strong understanding and demonstrated expertise in B2B marketing.
至少5-6年相关工作经验，对B2B市场有很强的理解力和专业知识
Experience working in or with an international school would be an added advantage.
有国际学校工作经验者优先、有留学经验者优先
Essential to have prior experience in relationship building as well as the creation and execution of marketing plans.
必须有建立关系以及制定和执行营销计划的经验
Experience leading a team is an added advantage
有团队领导经验者优先
Possess a collaborative attitude and work well in a team-oriented work environment.
具有良好的合作精神，能在团队合作的环境中工作