岗位职责:
Position Summary:
岗位综述
Responsible for planning and executing digital product marketing activities in BraccoSine, generating customer engagement and digital leads. Driving BraccoSine digital strategy and initiatives to build products portfolio presence online.
负责规划和执行博莱科信谊的数字产品营销活动，产生并提高客户参与和数字引领，从而推动博莱科信谊的数字化战略和举措，建立在线产品组合。

Responsibilities:
工作职责
1. Envision, lead, and execute digital content strategies with the goal of growing brand recognition and driving purchase intent, by working with XRAY & SV teams and other internal and external stakeholders.
通过与放射业务部和超声业务部以及其他内部和外部利益相关者合作，设想、领导和执行内容策略，以提高品牌知名度和推动购买意愿。
2. Designs, builds, and maintains social media products presence, in cooperation with the Communication function.
与沟通部门合作，设计、构建和维护博莱科中国在社交媒体的产品形象。
3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
衡量和汇报所有数字营销活动的绩效，并提供相关报告，并根据制定的目标（投资回报率和关键绩效指标）进行定期评估。
4. Support the Communication function to build Bracco Sine products presence online by using various digital channels such as business websites, social media platforms, mobile apps, and other multimedia mediums.
协助沟通部门，利用商业网站、社交媒体平台、移动应用程序等多样化的多媒体数字渠道，打造博莱科信谊产品的形象。
5. Support CCO to provide input to the 5-year planning process, annual sales marketing strategy meeting, budget allocation etc.
协助首席业务运营为5年规划流程、年度市场销售战略会议、预算分配等关键任务提供有价值和解决方案的建议。
6. Lead or participate key company-wide projects such as process improvement, A&P tracking system improvement etc.
领导或参与公司范围内的关键项目，例如流程改进、A&P 跟踪系统改进等。
7. Comply with the corporate and local Compliance/Financial/Quality/EHS internal SOPs and regulations as well applicable laws and regulations.
遵守公司和当地的合规/财务/质量/EHS的内部 SOP和法规以及适用的法律法规。
8. Other works assigned by superior.
上级领导安排的其他工作。
任职要求:
1. Economics, Accounting, Financial, Mathematics and other related major in Bachelor Degree; MBA is a plus.
大学本科学历，经济、会计、金融、数学等相关专业本科学历，MBA优先考虑。
2. Consulting background preferred, especially in healthcare.
有咨询行业尤其是医疗背景的工作经历优先考虑。
3. Excellent English skills and computer using ability.
精通英语以及良好的计算机操作技能。
4. Strategic Thinking & business Acumen ability.
具备战略思维和商业敏锐度。
5. Quicker learner and keen to new technology trend.
具备较强的快速学习能力，并热衷于了解和掌握新技术趋势。
6. Creative, dynamic and result oriented.
创新，有活力，并且结果导向。
7. Strong communication, presentation and interpersonal skills, good logical thinking and problem solving skill.
优秀的沟通、演讲技巧和人际交往能力，思路清晰并且具备解决问题的能力。
8. Passionate, hardworking, eager to learn the business with low profile attitude, willing to work in the field with sales and customers.
热情，吃苦耐劳，渴望学习的工作态度，愿意与销售和客户紧密合作。
9. Excellent digital sensitivity and analysis ability.
优秀的数字敏锐度和分析能力。
10. Responsibility, diligent and with high integrity, teamwork.
有责任心、勤奋、正直诚信，具有团队合作精神。