Key Areas of Responsibilities 主要职责: - Responsible for the background operation and implementation management of the electronic store under my command, including product removal and unloading, price adjustment, inventory management, etc., to ensure the stability and fluency of the daily operation of the store, including handling orders, customer service consultation and after-sales problems. - 负责所辖电商店铺的后台操作及执行管理工作,包括产品上下架、价格调整、库存管理等,确保店铺日常运营的稳定性和流畅性,包括处理订单、客服咨询、售后问题。 - Plan and organize the store's overall marketing promotion activities, including holiday promotions, limited time discounts, full reduction offers, etc., to increase store traffic and conversion rates. Monitor store operation data, including traffic, conversion rate, unit price and other key indicators, timely find and solve problems. - 策划并组织店铺的整体营销推广活动,包括节日促销、限时折扣、满减优惠等,以提升店铺流量和转化率。监控店铺各项运营数据,包括流量、转化率、客单价等关键指标,及时发现并解决问题。 - Optimize store products according to market demand and competition, including product titles, descriptions, pictures, etc., to improve the click-through rate and conversion rate of products. - 根据市场需求和竞争情况,对店铺商品进行优化,包括商品标题、描述、图片等,提高商品点击率和转化率。 - Maintain close communication and cooperation with supply chain, technology development, marketing and other departments to ensure the smooth operation of various operations. - 与供应链、技术开发、市场部等部门保持紧密沟通与合作,确保各项运营工作的顺利进行。 - Monitor the inventory of goods, adjust the purchasing plan and sales strategy in time to avoid out of stock or overstock 监控商品库存情况,及时调整采购计划和销售策略,避免缺货或积压库存 - Analyze competitors' product strategies, price strategies, marketing methods, etc., and formulate effective competitive strategies based on our advantages 分析竞争对手的产品策略、价格策略、营销手段等,结合本店优势制定有效的竞争策略。 职位要求 Knowledge and Specific Skills Required 所需的知识和特定技能: - Have the ability to plan and execute various promotional activities, such as limited time discounts, full reduction offers, giveaways, etc., to stimulate consumers' desire to buy 具备策划和执行各类促销活动的能力,如限时折扣、满减优惠、赠品活动等,以刺激消费者购买欲望 - Understand e-commerce law, consumer rights and interests protection law and other laws and regulations related to e-commerce operation, to ensure compliance of store operation and avoid legal disputes 了解电子商务法、消费者权益保护法等与电商运营相关的法律法规,确保店铺合规运营,避免法律纠纷 - Able to collect, organize and analyze sales data, user behavior data, etc., find operational problems through data analysis, and formulate corresponding optimization strategies 能够收集、整理和分析销售数据、用户行为数据等,通过数据分析发现运营中的问题,并制定相应的优化策略 - In the face of emergencies (such as cyber-attacks, product quality issues, etc.), can quickly develop response plans to reduce losses and restore normal operation of the store 面对突发事件(如网络攻击、商品质量问题等),能够迅速制定应对方案,降低损失并恢复店铺正常运营 - The e-commerce industry is changing rapidly, and operators need to have the ability to continuously learn and constantly master new knowledge and new skills to adapt to the needs of the development of the industry 电商行业变化迅速,运营者需要具备持续学习的能力,不断掌握新知识和新技能,以适应行业发展的需求。