工作职责:
1. Brand strategy management:
--Responsible for the brand development strategy planning, including market plan, marketing strategy, channel management, sales strategy, brand promotion, etc., to achieve brand strategy ａｎｄ development goals.
--Closely monitor competitor activity, brand health ａｎｄ brand share, share insights, business thinking ａｎｄ come up with response plans.
2. Channel management:
--Communicate channel sales strategy with sales channels, accept feedback ａｎｄ opinions, ａｎｄ give support ａｎｄ guidance.
--Collaborate with channels to achieve performance ａｎｄ profit targets to ensure that brands meet the sustainable development needs of their brand positioning.
3. Budget management:
--Plan market budgets, monitor monthly marketing budget spend, measure ROI, ａｎｄ ensure maximum return on investment.
4. Commodity inventory management:
--Understand ａｎｄ analyze the inventory ratio, make plans ａｎｄ promotion/marketing/incentive plans ｉｎ advance to ensure the inventory health of brand products.
5. Team Management:
--Responsible for the team building, daily work management, performance appraisal system design of the brand team, provide professional training ａｎｄ guidance for team members, ａｎｄ build an efficient execution team.
6. Customer Management:
--Docking ａｎｄ managing upstream customers, achieving win-win goals ａｎｄ symbiotic perspectives, ａｎｄ maximizing our business value ａｎｄ interests.
任职资格:
1. More than 7 years of brand market management experience, ｉｎ Makeup, Fragrance ａｎｄ Skincare category brand experience is preferred.
2. Have a deep understanding of the Chinese market ａｎｄ consumers, customer orientation.
3. High numerical ａｎｄ business sensitivity, strong logical thinking ａｎｄ judgment.
4. Excellent communication skills, negotiation strength ａｎｄ influence.
5. Fluent ｉｎ spoken English, able to manage ａｎｄ communicate with the manufacturer both spoken ａｎｄ written.