Manages the products design-in program that results in the satisfactory achievement of corporate revenue generation, developing more new customers, building suppliers’ relationship and quality performance metrics.

Develops and directs a productive team of FAE’s by hiring, training and leading the best qualified people, utilizing effective communication, motivational and coaching techniques, leading by example, providing ongoing performance management, rewarding higher levels of sales, profitability, quality, and performance by providing on-going and effective training, development, and succession planning.

Provides coaching to sales personnel on value-based-selling skills, product features/benefits, TTI policies, etc. in order to prepare branch personnel for sales success.

Helps the sales personnel and FAE’s manage their customers / territories efficiently and effectively in order to ensure that identified market segments are being focused and developed.

Conducts weekly, monthly and quarterly meetings with sales personnel and FAE’s to communicate the vision of TTI and keep track of the developing projects progress.

Conducts quarterly projects reviews and product trainings to sales personnel and FAE’s and quarterly reviews with focus suppliers on design-in activities and tracking.

Meets regularly with influential branch suppliers, and adds value to supplier business by helping them achieve their sales goals/budgets, in order to develop a loyal network of suppliers that provide the branch with competitive advantages in terms of future sales growth, market share, etc.