Responsibilities： 61 Data Analysis and Insights: 61 Develop robust marketing data infrastructure to support data-driven decision-making. 61 Support the development of digital solutions in collaboration with product team and IoT teams. 61 Work towards breaking data silos and integrating insights and models for customer segmentation. 61 Visualize results and synthesize them into dashboards and reports for easy consumption by stakeholders. 61 Communicate data findings with multiple cross-functional teams for project collaboration and management. 61 Digital marketing 61 Pilot marketing lifecycle programs 61 Plan , execute and support campaigns across various digital channels, including social media, SEO/SEA, Ecommerce,and web platforms. 61 Marketing Automation: Manage marketing automation projects to streamline processes and improve efficiency. 61 Cross-Departmental Collaboration: Work closely with marketing, sales, engineering, product, and IT teams to align data strategies with business objectives. 61 Continuous Development:Engage in continuous learning and stay updated with the latest trends in digital marketing and data analysis tools.
Basic Qualifications:
- Bachelor's degree in master degree in Marketing, Business, Data Analytics, or a related field. Master degree is preferred. 61 3-5 Relevant work experience in data analytics or digital, preferably in a manufacturing and industrial market context. Functional Competencies: 61 Strong analytical skills and data-driven thinking, able to interpret complex data and transform it into effective marketing strategies. 61 Expertise in data visualization tools such as Tableau and Qlik. 61 Proficiency in Python or Java, SQL is preferred. 61 Experience in digital marketing, SEO, and paid advertising campaign development. 61 Excellent communication and presentation skills (English and Mandarin). 61 Ability to work in a fast-paced environment.
Core Competencies: 61 Analytical and data skills 61 Team collabration 61 Strategy thinking 61 Communication and presentation skills
