Roles and Responsibilities:
1. Brand Management
61 Brand Strategy Development: Develops and implements strategies to enhance brand recognition, reputation, and loyalty.
61 Brand Identity: Ensures consistency of the brand across all platforms and touchpoints, including visual identity, messaging, and tone of voice.
61 Brand Guidelines: Establishes and enforces brand guidelines to maintain a cohesive brand experience.
61 Market Research: Conducts market research to understand customer needs, preferences, and trends that can inform brand positioning.
61 Product Positioning: Works with product teams to position new and existing products effectively in the market.
61 Competitor Analysis: Keeps abreast of competitors’ activities and market dynamics to maintain a competitive edge.

2. Marketing Communications
61 Campaign Development: Plans, executes, and manages marketing campaigns across various channels (digital, print, social media, etc.) to promote the brand and its offerings.
61 Content Creation: Oversees the creation of compelling content for marketing materials such as brochures, advertisements, social media posts, blogs, and more.
61 Media Relations: Builds and maintains relationships with media outlets and influencers to secure positive coverage and publicity.
61 Public Relations (PR): Manages PR efforts to enhance the public perception of the brand.
61 Social Media Management: Develops and implements social media strategies to engage with customers and promote brand awareness.
61 Event Coordination: Organizes and participates in promotional events, product launches, and other public relations activities.
61 Analytics and Reporting: Uses analytics tools to track the performance of marketing campaigns and report on ROI and KPIs (Key Performance Indicators).

3. Collaboration and Leadership
61 Team Management: Leads and motivates a team of marketers and creative professionals.
61 Cross-functional Collaboration: Works closely with sales, product development, and other departments to ensure alignment and support business objectives.
61 Budget Management: Manages budgets for marketing initiatives and allocates resources efficiently.

4. Innovation and Trends
61 Trend Awareness: Stays informed about the latest marketing trends, technologies, and consumer behaviors to keep the brand relevant.
61 Innovative Thinking: Encourages innovative thinking within the team to stay ahead of the competition.

Requirements (Education, Experience, Technical Skills)
61 Bachelor degree is a must , Master is preferred.
61 Experience in the field of Public Relations and event management; Agency experience a plus.
61 Familiarity with event logistics arrangement and strategic marketing activities, relative to how objectives, strategies, and tactics are set and how marketing communications plans develop from them.
61 Attentive and time-conscious; attention to detail and the ability to work effectively in a fast-paced environment, meeting multiple tight deadlines.
61 Creative, innovative person who enjoys working in a collaborative, results-oriented environment.
61 Skilful oral and written communication in both Chinese and English.
61 Passion for the profession.