Job Summary: This role is responsible for developing and executing a strategic social media plan that enhances brand awareness, drives engagement, and supports the company’s marketing and business goals. The ideal candidate will be creative, data-driven, and possess a deep understanding of China's social media platforms and trends. This include but not limited to Red, Douyin, Wechat and Weibo.
Key Responsibilities:
61 Content Development & Planning: Develop and implement a comprehensive social media content that aligns with overall marketing objectives and business goals. Create and manage a content calendar that includes a mix of original, curated, user-generated, KOL content tailored to the platforms.
61 Campaign Execution: Plan and execute social media campaigns that drive brand awareness, engagement, and conversions. Coordinate with marketing teams to develop compelling visuals and copy.
61 Community Management: Monitor and engage with the online community, respond to comments, messages, and reviews in a timely and professional manner across all social media platforms.
61 Analytics and Reporting: Track, analyze, and report on performance metrics using social media analytics and native insights. Use data to inform and optimize future strategies.
61 Trend Monitoring: Stay current with trends, platform updates, and best practices. Identify new opportunities and propose innovative ideas to keep the brand relevant and ahead of the competition.
61 Collaboration: Work closely with cross-functional teams, including content creators, designers, and marketing specialists, to ensure cohesive and integrated marketing efforts.
61 Brand Advocacy: Foster relationships with influencers, brand advocates, and key partners to amplify the brand’s reach and credibility.

Qualifications:
61 Experience: 3-5 years of experience in Chinese social media marketing, with a proven track record of successful strategy development and execution.
61 Skills:
o Strong understanding of Chinese social media platforms, tools, and best practices.
o Excellent written and verbal communication skills in Chinese and conversational and basic English.
o Creative thinking and problem-solving abilities.
o Ability to analyze data and derive actionable insights.
o Familiarity with social media advertising platforms and tools.
o Strong organizational and multitasking skills.
o Ability to work collaboratively in a team environment.