- Understand the industry by executing consumer/customer survey and market/competition research for better decision on the product category. - Define and lead the execution of new product development projects and obsoleting process - Track and evaluate product performance, determine category strategy and product roadmap - Lead and drive for NPD execution along with updated roadmap - Make periodical obsolete plan and execution for smooth transfer - Budget planning with relevant department for NPD, new product launch and SKU obsolete - Support line manager on related new connected product development plan and project execution for new categories - Support on driving customized products sales across retail channels ( showroom/Home deco/ ecommerce/etc.) as well as margin improvement - Define and execute 4P related policies and guidelines for all retail channels to drive sales - Monitor the channel sales status/feedback and take necessary actions to drive sales confidence and momentum - Make effective training for channel sales/customers to better delivery product FEAB - Develop category and cross-category promotion plans for each promotion season and activity - Study and continue to improve the category demonstration and feature advertising in all retail channels - Execute system(mainly NineSun/KuJiale) data maintenance and necessary system improvement together with related department (IT/ Finance/Supply chain) - Plan and execute the system integration program: Cover NineSun and Kujiale( possibly plus SAP) Cover retail and project channels - Cover the whole front to end chain of design-order-manufacturing-delivery - Execute and improve consulting service efficiency and effect of customization categories
Requirements and Qualifications:
- Graduate/Post graduate, better from science departments - 3-5 years of marketing working experience, experience on kitchen& bath industry or customization product ( bath cabinet/ shower enclosure/ etc) is a plus - Strong willing to fast learn and fast application on business related ERP and product customization software( like Kujiale, Sanweijia, NineSun, SAP) - Strong willing and capability on coordination and problem solving - Strong willing and capability (or demonstrated potential) on driving business growth - Successful track record of planning and executing full-life-cycle product management is a plus - IOT/Connected product technical knowhow is a plus
Key competencies:
- Clear way of thinking and interpretation - Strong fast learning & application capability - Broad and deep understanding of product and application portfolios - Nice to have: familiar with product customization methodology and business