00Shipment, Revenue:
Accountable for delivering shipment and revenue targets for the responsible customers by focusing on sales drivers (distribution, visibility, pricing, merchandising/ promotions)；
Develop tracking and reporting tools to monitor the sales performance；
Identify potential gaps, communicating those gaps and recommending possible solutions.
Planning:
Accountable for process of strategic evaluation and prioritization of Key retailers business on a regular basis；
Lead the development of Key Accounts plans that link into channel plans；
Develop the joint business development process with key customers；
Partner with trade marketing to create deliverable consumption driven plans aligned to customer strategy；
In-store plan & execution tracking for distributors & regional sales.
Trade Fund Management:
Has full ownership of Trade Funds for the responsible customers；
Prioritize the allocation of trade funds based on strategic importance of the customer and the best benefit to the company；
Partner with Trade Marketing to develop sustainable and unique programming to foster growth aligned to Customer Business Plan；
Constantly strive for more effective and efficient spending practices to maximize return on investment.
Distributor cooperation & Route to Market (RTM)：
Improve customer collaboration with focus on service level both in direct customer & distributor. Cooperate with distributors to ensure CCU management & in-store execution.
Forecasting：
Accountable for the provision of accurate and timely information on future demands to assist forecasting process；Ensure open and timely communication between customer and distributors.
Customer management：
Accountable for the customer HQ relationship build up and cooperation. Leads the effective trading terms negotiation with key customers to reach win-win agreement；Continuously look for innovative opportunities to further develop the business.