Responsibilities:
1. Plan and execute marketing communications strategy in China
2. Raise brand awareness and market position through marketing campaigns; includes marketing automation, social media, WeChat, video, collateral, print, and digital media, trade shows and seminars/events
3. Drive global marketing materials localization; review, edit and translate campaign assets into various campaign channels
4. Manage outside vendors/contractors
5. Track, analyze and report marketing campaigns, optimize the effect of promotion
6. Uphold the company brand across multiple marketing initiatives
Requirements:
1. BA or BS or equivalent in one of the following areas: marketing, marketing communications, or business administration
2. Minimum three to five years of experience in a marketing communications department and/or agency with proven project management responsibilities
3. Thorough knowledge and understanding of the pros and cons of various integrated marketing vehicles including marketing automation, SEO/SEM, web marketing, video, social media, email marketing, public relations, trade shows, and advertising (digital/print)
4. Project management experience with proven instances of balancing multiple projects and a high workload
5. Excellent event management skills
6. Strong written, communication and interpersonal skills in Chinese
7. Ability to rapidly absorb detailed product information and translate it into lay terms
8. Proficiency in Adobe Creative Suite (Photoshop, Dreamweaver), Microsoft Office (Word, Excel, PowerPoint), Web CMS tools, Web Analytics, Marketing Automation tools