一.工作职责/Job Description: 1. 产品策略规划:负责公司产品长期发展战略规划,市场调研和分析,产品定位和品牌策略。 1. Product Strategy Planning: Responsible for the company's long-term product development strategy planning, market research and analysis, product positioning, and brand strategy.
2. 用户需求分析:通过市场调研和数据分析,了解用户需求,制定相应的产品策略,并将其转化为具体的产品特性和功能,制定符合市场需求的产品方案。 2. User needs analysis: Through market research and data analysis, understand user needs, develop corresponding product strategies, and translate them into specific product features and functions, and develop product solutions that meet market demand.
3. 产品研发设计:根据用户及市场需求,对产品研发过程进行管理和规划,确保研发能够按时按质完成。 3. Product development and design: Manage and plan the product development process based on user and market demand to ensure timely and high-quality completion.
4. 配合产品营销推广:负责产品上线前后与销售部及市场部配合推广工作,包括通过各种渠道提高产品知名度和用户认可度,以及协调公司内部资源支持产品推广等。 4. Coordinate product marketing and promotion: Responsible for coordinating with the sales and marketing departments before and after the product launch, including increasing product awareness and user recognition through various channels, as well as coordinating internal company resources to support product promotion.
5. 产品数据分析:对产品运营数据进行分析,以便更好地了解产品的运营状况,并为产品改进提供数据支持。 5. Product data analysis: Analyze product operational data to better understand the operational status of the product and provide data support for product improvement.
6. 产品质量评估:建立产品评估标准和体系,对产品进行持续化的改进及优化。 6. Product quality assessment: Establish product evaluation standards and systems, and continuously improve and optimize products.
7. 产品技术培训:提供产品技术及培训支持。 7. Product technology training: Provide product technology and training support.
二.职位要求/ Job Requirements: :
1. 全日制本科(211、985优先考虑),机械类或材料类专业毕业,英语六级。 1. Full time undergraduate degree (priority given to 211 and 985 universities), majoring in mechanical or material engineering, with English proficiency level 6.
2. 熟悉手动工具行业的市场环境和客户需求,具备良好的市场分析能力。 2. Familiar with the market environment and customer needs of the manual tool industry, with good market analysis skills.
3. 具备产品研发和管理经验,能够了解和解决产品研发过程中的问题。 3. Having experience in product development and management, able to understand and solve problems in the product development process.
4. 具备突出的沟通和协调能力,能够有效地与跨部门和客户进行沟通和协调。 4. Has outstanding communication and coordination skills, able to effectively communicate and coordinate with cross departments and clients.
5. 熟练掌握公司所采用的技术和工具,能够独立完成工作任务。 5. Proficient in the technology and tools used by the company, able to independently complete work tasks.
6. 具备良好的团队合作精神和执行力,能够快速适应多变的工作环境。 6. Having good teamwork spirit and execution ability, able to quickly adapt to changing work environments.
7. 对产品经理工作具有浓厚的兴趣,有较强的自学能力和团队协作精神,具备良好的沟通能力和逻辑思维能力。 7. Has a strong interest in product management work, strong self-learning ability and teamwork spirit, as well as good communication and logical thinking skills.
8. 具备良好的数据处理能力,熟悉数据分析工具等。 8. Have good data processing skills, familiar with data analysis tools, etc.
9. 热爱产品经理工作,对工具行业有浓厚的兴趣,关注行业发展动态。 9. Passionate about product management work, with a strong interest in the tool industry and a keen interest in industry development trends.
10. 能够适应短期出差,***优先。 10. Able to adapt to short-term business trips, men are preferred