Functional Job Family Description: Manages all aspects of the Solar Products product line in the APAC region product line, from driving new product development to manufacturing to marketing and sales. Runs the portfolio as a “mini” GM. Responsible for overall product strategy, business leadership and capacity plans to meet sales and gross margin targets.
POSITION SUMMARY: Market Sensing and Strategy (10% of time) - Research market trends, demand drivers, customer needs, industry trends, and competitive landscape -Conduct competitive analysis and benchmarking - Provide materials to support the go to market strategy, inclusive of channel strategy and partnerships - Work with R&D and operations in the development of new products to meet current and future customer requirements. - Conduct market segmentation exercises to develop market segment-specific strategies. - Conduct competitive analysis and benchmarking - Define segment with value propositions that beat the competition - Develop product roadmaps that aligns with business strategy - Design go to market strategy, inclusive of channel strategy and partnerships - Manage the product lifecycle
Develop Business Plan (20% of time): -Work cross functionally to achieve sales, technology and operations strategies and goals, in line with financial goals. -Develop pricing strategy for the region - Assist in the development of the annual operating plan (Sales and gross margin) -Achieve cross-functional alignment to the plan - Define resource requirements necessary to execute the product roadmap -Work cross functionally to define sales, technology and operations strategies and goals, in line with financial goals. Build consensus on specific tasks.
New Product Developments and Launches (30%): -Prepare financial analysis in support of new product launch -Create new part numbers - Provide product information and samples to customers and sales team in support of new product launches - Gather product specification and product attribute information for the development of marketing collateral, including e-catalog - Plans product launches, including the development of marketing and sales plans. - Provide demand forecast inputs to SIOP team - Attend customer meetings in support of winning new business - Exercise thought leadership with other functions - Provide inputs to Marcom for the development of collateral, including e-commerce
Execution of Post Product Launches (40%): -Perform pricing analysis of catalog price changes or in response to special pricing requests -Provide product information to customers, the sales team, customer service, field application engineering, etc. -Perform product cost and gross margin analysis -Analyze excess and obsolete inventory - Assist in championing the resolution of product issues, e.g. delivery, quality, inventory -Respond to requests for samples -Issue product change notices and material change orders -Coordinate and implement product and applications training -Manage the P&L (sales and gross margin) for the assigned portfolio. -Deliver sustained profitable growth -Enable sales to promote product line via training and the development of collateral materials that help articulate the value proposition. - Track progress to the business plan and facilitate resolution to gaps.
