岗位职责: Scope of Job: The role will be responsible for creating engaging visual and video content to better build LEGOLAND brand and deliver the accurate brand proposition. The scope will include graphic design, photo & video development for official social media platforms and other purposes. This role requires a strong understanding of social media trends, video production, and visual storytelling to enhance our brand presence and engage our audience. 该职位将负责制作引人入胜的视觉和视频内容,以更好地打造乐高乐园品牌,并传达准确的品牌主张。工作范围包括为官方社交媒体平台和其他目的进行平面设计、照片和视频开发。该职位要求对社交媒体趋势、视频制作和视觉故事讲述有深刻理解,以提升我们的品牌形象并吸引我们的受众。
Main Responsibilities
61 Creative Management: o Develop, produce and edit high-quality visual and video content for various purpose, including social media platforms and onsite signages. o Review and manage the overall creative development to make sure the brand compliance, consistency and high quality. o Collaborate with the marketing & sales team to create compelling content that aligns with our brand guidelines and marketing goals. o Utilize graphic design tools to create visually appealing graphics, animations, and other multimedia content. 61 内容创作: o 开发、制作和编辑高质量的视觉和视频内容,用于多种渠道及场景,包括社交媒体平台和现场标牌。 o 审查和管理整体创意发展,以确保品牌的合规性、一致性及高质量。 o 与市场营销团队合作,创建符合品牌指南和营销目标的引人注目的内容。 o 利用图形设计工具创建视觉上吸引人的图形、动画和其他多媒体内容。 61 Visual Content Creation: o Photograph, process, produce, and edit high-quality images and posters for various social media platforms and other purpose. o Ensure all visual content aligns with brand guidelines and marketing objectives. o Utilize photo editing software to enhance images, create compelling graphics, and ensure the brand image and visual consistency across all platforms. 61 视觉内容创作: o 拍摄、处理、制作和编辑高质量的图片和海报,用于各种社交媒体平台及其它渠道。 o 确保所有视觉内容符合品牌指南和营销目标。 o 使用照片编辑软件增强图像,创建引人注目的图形,并确保所有平台上的品牌形象和视觉一致性。 61 Video Production: o Plan, script, shoot, and edit video content, including promotional videos, events, interviews, and behind-the-scenes footage. o Ensure all video content is optimized for each platform and adheres to best practices for video production and editing. 61 视频制作: o 计划、编写脚本、拍摄和剪辑视频内容,包括宣传视频、活动记录、采访和幕后花絮。 o 确保所有视频内容都针对每个平台进行了优化,并遵循视频制作和编辑的***实践。 61 Vendor Management: o Collaborate with third-party agencies, facilitating clear communication, defining expectations, production quality control, and monitoring performance. o Monitor vendor relationships, ensuring they align with the brand's values and standards while delivering cost-effective solutions. 61 供应商管理: o 管理外部供应商及第三方机构合作,确保清晰的沟通,进行质量管控,以产出符合期待的工作成果,并监控合作方相关绩效。 o 维护供应商关系,确保其符合品牌的价值观和标准,同时提供具有成本效益的解决方案。 61 Collaboration: o Work closely with the marketing, design, and other teams to ensure content is aligned with overall marketing campaigns and product launches. o Stay up-to-date with the latest social media trends, tools, and best practices, and share insights with the team. 61 团队协作: o 与市场营销、设计和其他团队密切合作,确保产出内容与整体营销活动和产品发布保持一致。 o 紧跟最新的社交媒体趋势、工具和***实践,并与团队分享,共同成长。
61 Health & Safety 健康与安全
Senior Managers are responsible for all aspects of Health, Safety & Security within their Business units, in line with the Group Policy (HS001). In particular, they must ensure that risk assessments have been carried out and that safe working procedures are in place at all locations within their remits and that all employees under their management are aware of the Group Health, Safety and Security Policy and their obligations under it. 高级管理人员根据集团政策(HS001),负责其业务单位内健康、安全和安保的所有方面。特别是,他们必须确保已经进行了风险评估,在其职权范围内的所有地点都有安全工作程序,并确保其管理下的所有员工都了解集团的健康、安全和安保政策及其规定的义务。 任职要求: Requirements 61 About 8 years’ experience in Marketing, Communications, Graphic Design, Film Production, or a related field. 61 Proven experience in creating visual and video content for social media platforms. 61 Understand the theme park, hotel, resort or attraction industry. Brand management experience in international FMCG companies is Preferred. 61 Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphic design tools (e.g., Adobe Photoshop, Illustrator, After Effects). 61 Strong understanding of social media platforms and their respective best practices. 61 Excellent storytelling skills with a keen eye for detail and aesthetics. 61 Ability to work independently and manage multiple projects simultaneously. 61 Strong communication and collaboration skills. 61 Demonstrated ability to manage a large volume of work effectively and efficiently 61 Language: fluent verbal and written English is preferred o 约8年市场营销、传播、平面设计、视频制作或相关领域的工作经验。 o 具有在社交媒体平台上创建视觉和视频内容的丰富经验。 o 了解主题公园、酒店、度假村或景点行业;在国际快速消费品公司有品牌管理经验者优先。 o 精通视频编辑软件(如Adobe Premiere Pro、Final Cut Pro)和图形设计工具(如Adobe Photoshop、Illustrator、After Effects)。 o 对社交媒体平台及其各自的***实践有深刻理解。 o 优秀的讲故事能力,注重细节和美学。 o 能够独立工作并同时管理多个项目。 o 强大的沟通和协作能力。 o 展示了有效和高效管理大量工作的能力。 o 语言:流利的英语口语和书面表达能力者优先。