Who are we? A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment! Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise. At Van Cleef & Arpels you will be surrounded by passionate experts and will contribute to many new projects which allows our Maison to regularly reinvent itself. At Van Cleef & Arpels, we are proud to hire talents from many different backgrounds and experiences. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence.
Are you a good match? You have hold a Bachelor Degree and above with minimum 3 years' proven experience in 360 °media planning, buying, execution, preferably in the luxury/fashion/cosmetic industry. You have strong understanding of advertising channels and their effectiveness in reaching target audience. You have solid understanding with traditional print, performance media /social media & digital display media. You have abundant bargain capability especially towards Mega social & traditional print and basic skill on digital content editing & brand Identity governance. You have good command of written and spoken Chinese and English.02
What are we expecting from you? Reporting to Media & Digital Manager. You will be targeted to help VCA navigate 360° cross media ecosystem, increase VCA brand awareness & online presence in a qualitative approach. Ensure VCA success across all media channels from social, digital, OTT, print, OOH, landlord OOH. In this function: 6102020202020202You will strategize and design Jewelry & Bridal campaign media plans based on global strategy, standards and local business needs, and daily oversee implementation of 360 advertising campaigns, ensuring alignment with brand guidelines & product marketing objectives. 6102020202020202You will be responsible for VCA China search strategy & daily execution & monthly report (Little Red Book/Douyin/Baidu/We-chat). 6102020202020202You will analyze media performance regularly and provide insights to optimize future media investments, and stay updated on luxury trends and media innovations to identity new opportunities for brand promotion. 6102020202020202You will coordinate with different function team (event/CRM ) to manage media budget, plan alignment and synergy to further life efficient, and daily communication with VCA regional/HQ team.
More than a role…. We recruit for a career! If you are interested in joining the influential growth of the Maison with care, no compromise, and the drive to succeed then do not hesitate to enter the creative universe of Van Cleef & Arpels. By joining the Maison, you will be part of a nurturing team focused on delivering excellence and development.
The recruitment process Send your application online. If your profile matches our search, you will be contacted by our HR team for an interview. Otherwise, you will receive an email to inform you that your application has not been successful. Along the recruitment process you will meet HR, Media & Digital Manager, Associate Communication Director, and Marketing & Communication Director.
