Key Responsibilities:
- Retail Marketing Communication: Partner with CN retail team a to handle requests from stores and landlords. Responsible for supporting retail marketing communication with landlords. take advantage of landlord resource to increase the brand exposure and track the landlord campaign effects.
- Campaign Communications: Support campaign rolling out in all retail marketing channels, e.g, landlords' social platforms, offline advertising spots, and CRM channels, etc. Collect clippings and track the exposure effects.
- Project Executions: Partner with internal team and suppliers, assist campaign / event monitoring and execution.
- Content Assistance: Work with the content team to create engaging and relevant content for digital platforms, including WeChat, Weibo, Red etc.
- Social Media Management: Global content mirroring and oversee the brand’s social media presence, ensuring consistent messaging and engagement with followers.
- Admin: Support on supplier / partner's contract and payment process, paperwork, and marketing reports.
Qualifications:
- Education: Bachelor’s degree in Marketing, Business, Fashion, or a related field.
- Experience: 2-4 years of experience in marketing, preferably within the fashion industry.
- Skills:
- Strong knowledge of digital marketing strategies and tools.
- Excellent communication and interpersonal skills.
- Proficiency in social media platforms and content management systems.
- Creative thinking with an eye for design and detail.
- Ability to work independently and as part of a team in a fast-paced environment.
- Analytical skills with the ability to interpret data and generate actionable insights.
主要职责：
- 零售市场沟通：与中国零售团队合作，处理来自各门店和商场业主的请求。负责支持与业主的零售市场沟通，利用***增加品牌曝光度，跟踪商场活动的效果。
- 活动沟通：支持在所有零售市场渠道中推广活动，例如，业主的社交平台、线下广告点、CRM渠道等。收集剪报并跟踪曝光效果。
- 项目执行：与内部团队和供应商合作，协助活动的监控和执行。
- 内容协助：与内容团队合作，为社交媒体平台创作引人入胜且相关的内容，包括微信、微博、小红书等内容。
- 社交媒体管理：全球内容同步，监督品牌的社交媒体情况，确保符合品牌调性的信息传递并与粉丝互动。
- 行政流程：支持供应商/合作伙伴的合同和付款流程、文书工作以及市场报告。
任职资格：
- 学历：市场营销、商业、时尚或相关领域的学士学位。
- 经验：2-4年市场营销经验，在时尚零售行业优先。
- 技能：
- 熟悉数字营销策略和工具。
- 出色的沟通和人际交往能力。
- 熟练使用社交媒体平台和内容管理系统。
- 具有创造性思维，注重设计和细节。
- 能够在快节奏的环境中独立工作并与团队合作。
- 具备分析技能，能够解读数据并生成可操作的见解。