You will be a market expert in customer needs, trends and competition in Consumer electronics IoT (Internet of Things) Segment. You will be also responsible for activating segment marketing plans and campaigns in the area, supporting marketing programs for IoT Segment.
The impact you will make in this role: 61Own the results and the activation of segment specific campaigns/plans in the area (Sales by segment, pipeline of opportunities, segment market share growth). Responsible for tracking results by country and by segment. 61Identify new opportunities by country in the region considering segment process maps and risks to implement campaigns and marketing programs in prioritized segments, co-working with sales, portfolio marketing, activation marketing, digital marketing and application engineering team. 61Inspire sales teams for new customer coverages, new application exploration and product promotions. 61Be the voice the Customer back to GCA and global team about customers and segment needs, focused on prioritized markets. 61Be responsible to linked to portfolio leaders to find right product alternatives based on segment processes and customer needs. 61Leveraging 3M technology portfolios, application expertise, marketing, insights etc., to develop penetration plans for IoT segment with One 3M product offerings
Your Skills and Expertise 61More than five (5) years of experience managing Consumer Electronics market needs. 61Better to have experience in segment marketing, business development or portfolio marketing. 61Experience interpreting market research or market insights in concert with additional data and business results. 61Demonstrated segment experience and ability to leverage knowledge in different markets approach. 61Understanding customer insights and transfer them to develop activation campaigns. 61marketing business experience, creating and implementing campaigns and marketing programs considering brand owner, components maker, converters and channel partners’ needs. 61Experience understanding different go to market models. 61Ability to lead across functions with excitement and enthusiasm and bringing the team/organization along on the journey.
