Digital
86 Adapt PR resources to creative messages for regularly scheduled posts on social media (Weibo / Red), which promote brand awareness and support business objectives
86 Write clear and concise content across multiple touch points for given products, campaigns, CRM programs
86 Work close with manager on digital programme like mini-programs in order to fully exploit this platform, increasing awareness through activities, special projects and specific product push, content management, e-CRM, etc.
86 Monitor digital KPI and share reports with results and recommendations for improvement
CRM
86 Collect quantitative data using in-house systems to pull data, conduct analysis and segmentation, and monitor performance;
86 Provide regular and timely dashboards, regular reports and performance analysis to provide actionable insights to improve performance.
86 Track KPI target of on-going marketing/retailing campaigns, and regular data incl. new member recruitments, retention rate as well as action plan
86 Create and execute CRM programs for all brands
86 Support to delivery tools/mechanism for retail department to achieve CRM objective
86 Work closely with shopping malls for new clients recruitment and leverage malls’ resources to support our brands’ business
86 Supporting on trade events /Coop activities
Job Requirements
86 Bachelor degree required
86 Minimum 2-3 years’ experience in fashion/retail industries
86 Prior experience in the Luxury sector is a plus
86 Strong general knowledge of WeChat platform, and a track record of utilizing WeChat to implement successful marketing campaigns is preferred
86 Well known of statistical data analysis and data visualization
86 Strong writing and editing skills in English and Chinese
86 Strong sense of ownership and accountability, proactive, self-motivated, able to work under pressure
86 Solution finding skills, eager to learn and positive team work player
86 Good command of verbal English and Chinese
86 More experience candidate will be considered as Assistant CRM and Digital Manager