85 Create and manage E-Commerce marketing budgets, including: setting and tracking budget spend priorities and KPIs, and measuring overall results against plan;
85 Establish timelines and manage production, execution and accuracy of content across all channels;
85 Work with agency partners and internal teams to develop and execute optimized brand content for owned E-commerce and 3rd platforms, including: MCN content seeding, brand storefront layout, campaign page content as well as product page content (imagery, video and copy);
85 Monitor market trends and competitor activities and drive integration of related capabilities that lead to the growth and optimization of 3rd platforms;
85 Monitor and analyse performance against traffic, CPC and ROI goals, continually make and implement recommendations for optimization and ongoing growth;
85 Liaise with third-party vendors for various e-commerce marketing activities, also liaise with brand marketing team to leverage the brand capabilities and assets;
85 Work with the e-commerce operations team to deliver IP campaigns across all channels to maximise sales;
85 Ensure teams work cross-functionally with other teams to create synergies, address opportunities and drive revenue;
85 Contribute to defining the China e-commerce content marketing strategy, connected with brand marketing strategy;
85 Undertake other assignments by line manager.