Responsibilities:
1. Drive marketing initiatives on local platforms (e.g. WeChat, Weibo, Xiaohongshu);
2. Stay up-to-date with local trends, ensuring transcreated content is relevant to the market;
3. Act as a point of contact for Chinese media related enquiries and respond as necessary;
4. Work closely with the Marketing functions in head office and Chinese agencies to transcreate and drive campaigns to launch new products or solutions;
5. Support local Chinese team with creating assets for local trade shows and events, ensuring alignment with ZIM brand;
6. Organize events held by industry associations, promote ZIM brand in the events;
7. Enforce brand guidelines wherever deviation is seen across the group;
8. Perform ad hoc customer service-related tasks as assigned by local management.
Requirements:
1. Bachelor degree, preferably in Marketing or Communications;
2. About 3-5 years’ experience in B2B marketing, preferably with experience in online and social media portals or digital marketing, experience in logistic industry is a plus;
3. Excellent command of Mandarin writing;
4. Strong English proficiency (level 6 or higher);
5. An analytical and strategic thinker with the ability to identify problems and conceptualism solutions;
6. Team-oriented, motivated by proactive collaboration across teams, functions and geographies;
7. Drive for results, willing to take ownership and follow through on deliverables;
8. In-depth knowledge of the Chinese market and its specific challenges and opportunities.