Brief JD 1, Collecting win/loss & competitive insight on portfolios at regional level; feedback to global marketing; recommend and develop marketing programs to adjust product positioning and improve win rate. 2, Collaborating with commercial leadership and global marketing to develop the region market and growth forecast. 3, Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share. 4, Providing region input to business cases for products/upgrades that are at concept stage, work with Global Marketing to develop, test and prototype new product ideas Hiring benchmark 1..Biological science/biochemistry/biochemical engineering or related, understanding of the biotech/biopharmaceutical manufacturing process flow 2.Ability to interface with both internal team members and external customers as part of solutions based sales approach 3.Proficient in English communication 4.Strong presentation skills and able to travel 5.Self-motivate 6.Project management and Marketing background a plus