INFLUENCER MANAGER & SOCIAL MEDIA

Tasks
●Identify and establish relationships with key influencers and opinion leaders in the e-bike and broader cycling community
●Develop and execute KOL marketing campaigns to promote the brand and its products
●Negotiate partnerships, sponsorships, and collaborations with KOLs
●Utilize employee referrals, industry connections, and KOL networks to expand the reach of the posting
●Monitor and analyze the impact of KOL campaigns on brand awareness and sales
●Maintain a database of KOL contacts and manage ongoing communication
●Foster relationships with online communities and influencers to build a strong community of brand advocates.
●Actively participate in online conversations, sharing expertise about our products, and ensuring a positive brand image is upheld.

Qualifications:
●Experience in influencer marketing, particularly within the e-bike, cycling, or outdoor sports industries
●Strong networking and relationship-building skills
●Excellent negotiation and communication skills
●Ability to analyze campaign performance and present actionable insights
●Bachelor's degree in Marketing, Communications, or a related field
●Self-owned KOL networks and resources in the cycling or outdoor sports industries would be prefered
●Proven certificates for a high level of English would be prefered

岗位职责

● 辨别电动自行车及骑行社区中的关键人物或决策者，并与他们建立好关系；
● 制定并执行KOL营销活动，以推广品牌及产品；
● 与关键意见领袖协商有关伙伴关系、赞助及协作等事项；
● 利用员工推荐、行业关系和KOL网络扩大发布的范围；
● 监控并分析KOL活动对品牌知名度及销售的影响；
● 维护KOL联系人数据库并进行持续沟通；
● 培养与在线社区和影响者的良好关系，建立一个强大的品牌倡导者社区；
● 积极参与在线对话，分享有关我们产品的专业知识，并确保维护好积极的品牌形象。

任职资格

● 有网红营销经验，特别是在电动自行车、骑行或户外运动行业；
● 有强大的网络及关系建立技能；
● 有出色的谈判和沟通技巧；
● 能够分析广告绩效并提出操作性的见解；
● 有市场营销、传播或相关领域的学士学位；
● 优先考虑自行车或户外运动行业的自有KOL网络和资源的人选；
● 有高水平英语证书者优先