At ABB, we are dedicated to addressing global challenges. Our core values:
care, courage, curiosity, and collaboration - combined with a focus on
diversity, inclusion, and equal opportunities - are key drivers in our aim to
empower everyone to create sustainable solutions.
Write the next chapter of your ABB story.

Your role and responsibilities
Job Summary:
Conduct marketing activities using all available marketing tools and
platforms for existing and potential products, systems and/or services for
assigned markets. Collaborate with business sales teams and cross-functional
teams to identify growth opportunities develop customized co-marketing
programs. Participate in and improve the conversion rate of leads from
marketing campaigns, focusing on the operation and conversion from leads to
sales opportunities and business performance

Qualifications for the role
Key Responsibilities:
61 Assist in creating and executing marketing campaigns across various
channels, including digital, social media, email, and traditional marketing
according to local business demand.
61 Monitor and report on the performance of marketing campaigns, using metrics
to optimize strategies and drive continuous improvement.
61 Follow up the leads of potential customers obtained from the marketing
campaigns to ensure 100% of leads are handled effectively, hand off where
appropriate to Front End Sales or VPs.
61 Analyze and report the KPI regularly; track sales leads and manage in a
closed loop.
61 Stay up to date with the latest trends and best practices in marketing to
drive innovation and creativity.

Requirements/Qualifications:
61 Bachelor’s degree or above
61 At least 6 years industrial B2B marketing experience, major of
communication or marketing with Manufacturing industry background is preferred
61 Demonstrated ability to successfully manage marketing campaigns from
inception to completion.
61 Proficient in marketing tools and software, analytical tools, and social
media platforms, experience in CRM is a plus (i.e. Salesforce)
61 Strong written and spoken abilities in both Chinese and English are
required.
61 High sense of action and purpose, ability to break out old patterns
61 High flexibility and ability to deal with emergencies

More about us
We value people from different backgrounds. Apply today for your next career
step within ABB and visit to learn about the impact of our solutions across
the globe.