Main Objective:
To Develop and implement Marketing plan to build brand image and long-term business growth of brand.
1．Product Marketing
Product launch plan, product positioning, and key story lines, finding and confirming the main product story line with confirmed models for product communication, develop searchable name, writing the product story and content as tools for online promotion Seasonal
2.To support e-com team to execute promotion programs to ensure that promotions and marketing strategies are aligned with brand/category equity, sales target and engagement of consumers;
3. Social media implementation
Responsible for Lorna Jane China search strategy & daily execution & monthly report (Tmall/Little Red Book/Douyin//We-chat).
- Create and produce social assets such as photos, videos, creative infographics, and other creative formats
- Brand owned social media account strategic planning, content creation, daily management to engage with followers
4．Competitor and research Market visit and product feedback , regularly Competitor sharing
5. Maintain business database and processes related to product marketing
6. EC different platform product promotion
7. Align with brand's global guideline to ensure the consistency of brand contents building.
Requirement
61 Love sports, have work out habits, focus on the field of women’s fitness, self-motivated and identify with the Lorna Jane’s branding concept
61 Minimum of 2-4 years proven experience in public relations, media communication, social media management, preferable with FMCG or retail environment;
61 Digital communication knowledge and skills is preferred
61 Excellent team management