MAIN RESPONSIBILITIES:
1. Planning and delivering CRM strategies to improve customer loyalty and company commercial results.
负责全国的会员管理及发展策略以提高顾客忠诚度和公司运营效益。
2. Manage and control CRM budget according to company whole year sales goal; Secure the implementation of member communication planning including SMS, EDM and WeChat.
控制和制定全年会员管理预算，根据市场部全年计划和公司销售目标，整合会员资源，安排CRM相关计划，切实执行和落实各项会员沟通计划，包括SMS， EDM，微信等。
3. Utilize CRM system to do member life circle communication to increase member purchase frequency and average ticket.
利用CRM系统进行会员生命周期的沟通，提高会员购买频次和客单价。
4. Monthly member KPI reporting and other relevant member reporting.
日常数据支持及分析： 结合公司整体业务和CRM计划，制作和生成日常数据报告。
5. Work with Operation Dept. and other dept. colleagues to improve member in-store experience; Develop and finetune member related function on WeChat to provide better tool and platform to serve members.
和营运等部门紧密合作，提高会员在店内的体验；开发和完善微信上会员相关各项功能，为店铺同事招募和服务会员提供工具和平台。
6. Support local store marketing colleagues on relevant member communication.
配合地区市场需求安排有针对性的会员计划。
7. Support E-commerce marketing to improve member online and offline purchase.
支持电子商务部门的会员相关市场工作，提高会员线上线下整体的消费。
*The above tasks and responsibilities are a summary of the typical functions of the job and may not be exhaustive of all possible responsibilities, tasks and duties of the Sr. CRM Manager.

POSITION REQUIREMENTS：
1. 6-8 years experience in CRM role. Bachelor degree or above
6-8年以上会员管理经验，本科及以上学历。
2. Background in retail industry and online/offline customer interaction
熟悉零售业线上线下与顾客互动的模式。
3. Has experience in CRM system, good at numeric reporting and data analysis.
有使用CRM系统的经验，对数字敏感，有较好的归纳总结能力，仔细沉稳耐心。
4. Good at written and spoken English, good communication skills.
英文表达及书写能力良好，沟通能力强。
5. Digital marketing experience is preferred.
有数字营销经验者优先。