Define product go-to-market strategy and plan with assigned product line and in the designated market, work closely with commercial team to ensure the implementation and realize the growth of the business.

Responsibilities:
1. Product Management
- Define of product offering and positioning strategy.
- Propose pricing and value chain design (through the distribution chain) based on market intelligence and business plan strategy.
- Yearly preparation and regular update of product line plans.
- Develop, implement, monitor and review product-oriented marketing campaigns and results, make continuous improvement for efficiency and effectiveness.
- Lead new product launch process and launch campaign.
2. Sales Support
- Closely work with trade marketing to maximize brand impact in trade environment and ensure key message delivery.
- Analyze channel and customer business, understand trade and connect with sales team in marketing plan execution.
- Assist activities in terms of product training, trade fairs and industry KOL related communication.
3. Demand Management
- Provide forecast with accuracy target.
- Liaise with logistics department to ensure adequate supply of products.
- Manage packaging according to regulatory changes and ensure smooth supply.

Qualifications:
1. Education level and/or relevant experience(s)
- Bachelor’s degree in marketing, business administration or engineering.
- At least 5 years of product marketing experiences in large multinational companies from automotive aftermarket industry.
- Track record of product go-to-market activities in terms of initiatives, projects and campaigns.
- Familiar with cross-regional / international communication environment.
2. Knowledge and Skills (general and technical)
- Good command of English.
- Computer skills (Access, Excel, PPT).
- Business acumen.
- Good communication and presentation skills.
- Can work independently under pressure.