工作职责:
As team leader
85 20% keep contacting global product development team and communication team to well deliver the local request based on the market trend to secure get enough support from global team. In time feedback the performance of local key launched and co-develop action plan accordingly if needed.

85 50% Translate global communication plan into local communication plan or develop the local campaign plus communication plan.
1) Understand China competitive environment with implication to develop assigned marketing campaigns.
2) Build IPSA brand equity and hero products to ensure organic and sustainable business growth.
3) Actively participate and support to develop annual marketing plan.
4) Identify clear product launch objectives and strategy, planning for 360-degree marketing communication mix including ATL and BTL programs.
5) Organize and track implementation result of marketing resources by product and counter level to effectively drive sales result and ensure proper ROI.
6) Track the key launches performance and adjust the communication plan accordingly to secure the high growth momentum for the category/product under the role.
7) Create key communication concept and assets and ensure cascading to related functional teams.
8) Closely work with creative agency and internal teams to deliver integrated marketing campaign results.
9) Work together with marketing operation and supply chain team to improve the sales forecast accuracy and secure the enough supply for key SKUs.

85 15% Monthly, quarterly, per request report to management team and future proof the KPI delivery
85 15% Lead and develop the team.


任职资格:
- Bachelor degree or above
- Full level of competence in marketing skills such as market and consumer research, data analysis, presentation and communication.
- 8+ years working experience in marketing/communication related background
- Solid working experience in cosmetic marketing of international brands
- Familiar with marketing activity trends and new news
- Consumer centric
- Strong communication and teamwork skills
- Strong project management and campaign management skill
- Excellent influence skill and people management skill
- Self-starter and passionate of beauty industry