Product Marketing Job Overview
As a member of the Connected Living Solutions Business Unit Product Marketing team, the Product Marketing Analyst will drive awareness and demand for new and legacy products in collaboration with Product Management, Sales, and Channel Marketing. The Product Marketing Analyst will lead the product launch process, create compelling product messaging and develop impactful product promotion plans. This role is located in Shanghai, China.

Key Responsibilities
Generate customer demand and loyalty by developing, deploying and measuring the results of clear and compelling product marketing campaigns for both new product introductions (NPIs) and legacy product promotions.
61 Create effective product promotion campaigns that result in lead generation
61 Ensure all market-facing communications deliver clear, compelling, value proposition messages that drive leads and product sales
61 Manage the product launch process for general-market NPI with Product Management, ensuring new products are sales ready, both for direct and distribution
61 Define, measure and report on the return of all demand marketing activities and investments
61 Work with Product Managers and Engineers to tell the TE/Business Unit product story and communicate with Product Managers on key product development and updates
61 Work with marketing team as a product expert, providing guidance and suggestions for featured products in various integrated and channel marketing campaigns and promotions
61 Manage assigned budget in line with plan

Key Qualifications
61 Bachelor’s Degree in Marketing or Business
61 5+ years product marketing experience
61 Marketing and/or product marketing experience at a technology or manufacturing company (preferred)
61 Ability to influence internal business partners with whom no direct reporting relationship exists
61 Demonstrated ability to lead and drive projects to completion with on-time delivery
61 Proven track-record of strategic thinking and taking initiative on new ideas and problem solving
61 Experience with digital marketing tactics (preferred)
61 Excellent bilingual written and oral communications skills
61 Proven ability to collaborate and work effectively in cross functional teams

Personal Competencies
61 Dynamic and high energy team player who can collaborate with a global team
61 Ability to think strategically and translate strategy into action
61 Strong business acumen
61 Excellent interpersonal and project management skills
61 Ability to work independently, multi-task, and manage time effectively
61 Flexibility to develop strong relationships with multiple departments in a large, matrix organization