KEY PERFORMANCE INDICATORS Social & Content 1) Followers growth rate 2) Engagement rate 3) Reach 4) Click through rate 61 Marketing 1) Return on marketing investment 2) Visitor growth rate 61 Partnerships 1) New partners addition 2) Joint campaign performance, partner-driven traffic, conversion rate 3) Revenue generated from partnerships REQUIREMENTS 1) Educational Background: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree or relevant certifications (e.g., digital marketing, project management) is a plus. 2) Experience: 5+ years of proven experience in marketing, preferably within the entertainment, tourism, or hospitality sectors, with a strong portfolio of successful campaigns. 3) Social & Content Marketing Expertise: In-depth knowledge of social marketing strategies, tools, and best practices. Familiarity with social media platforms (e.g., Douyin, Red, Weibo, Wechat) is essential. 4) Strategic Thinking: Strong analytical and strategic planning skills, with the ability to interpret data and market trends to make informed decisions that drive results. 5) Creative Skills: Proven ability to develop innovative marketing campaigns and engaging content that resonates with target audiences. Experience in graphic design or content creation tools is a plus. 6) Project Management: Excellent organizational skills with the ability to manage multiple projects simultaneously, ensuring timely delivery and adherence to budget. 7) Communication Skills: Exceptional verbal and written communication skills, with the ability to effectively present ideas and engage diverse audiences, including stakeholders and partners. Strong conversational and written English will be advantageous. 8) Negotiation skills: Strong negotiation skills and the ability to cultivate lasting relationships that contribute to the attraction's overall growth and market presence 9) Team Collaboration: Strong interpersonal skills and the ability to work collaboratively across departments and with external partners to achieve common goals. 10) Passion for the Industry: A genuine interest in entertainment, cultural attractions, and visitor experiences, with a proactive approach to staying current on industry trends and best practices. ROLE PURPOSE Social & Content Strategy & Execution 1) Develop and execute the social and content communications strategy for Madam Tussauds Shanghai, aligned with business goals. 2) Drive higher quality of marketing execution ranging from contents creation, PR, talkability, campaign measurement across social channels. Ensure consistent brand messaging across all digital channels, tailoring content to target audiences where necessary. 3) Analyze social and content trends and adapt communication strategies to leverage new opportunities. Marketing Planning & Execution 1) Setting clear objectives for campaigns, manage campaigns calendar and allocating budgets effectively. 2) Ensure seamless execution of marketing initiatives across digital platforms, social media, and traditional channels, ensuring consistency in brand messaging and engagement tactics. 3) Monitor campaign performance through analytics, adjusting strategies as needed to maximize impact and achieve key performance indicators. 4) Proactive approach to innovation, think outside the box - with an emphasis on enhancing visitor experiences and driving attendance with limited resources and targeted efforts. Partnerships 1) Identification, development, and management of strategic partnerships to enhance Madam Tussauds Shanghai's visibility and visitor engagement. This includes researching and establishing relationships with IPs, lifestyle brands, tourism organizations, and influencers that align with our brand values. 2) Create collaborative promotional campaigns and events that leverage partner channels to drive mutual benefits, such as increased foot traffic and cross-promotional opportunities. 3) Regularly assessing partnership performance and ROI will be critical, along with maintaining open lines of communication with partners to ensure alignment and satisfaction. Innovation & Continuous Improvement: 1) Stay current with digital communication trends, tools, and technologies, and recommend new approaches to enhance the company’s social presence. 2) Lead initiatives to innovate and improve social and content development capabilities, ensuring the company stays ahead in the social and digial landscape. 3) Experiment with new formats and channels to reach and engage with target audiences effectively.
