Purpose：
The Client Development Manager drives customer styling workshops and appointment experience in stores and throughout the client activities within the region. He/She is responsible for the area clienteling and styling activities, client recruitment, retention and appointment KPIs.
He/she also coaches the retail team to enhance their styling and clienteling skills, develop consistent styling workshop by collection.
He/she also take charge in some instore events.
Responsibilities:
Drive in-store client recruitment and upgrade
Work with store and staff on customer styling and experience on daily basis on the selling floor, to increase overall client conversion and elevate the UPT and ATV
On-site support and/or host customer related activities, including Styling Events and Salon Appointments, to better drive business through in-store CE activities and commercial moments
Interact with clients and collect their feedback to in-store and event experience, work with related teams to enhance overall client experience and event performance continuously
Support regional CE managers and store managers to implement related actions in order to enlarge VIC pool and achieve store CE KPIs
Elevate client outreach and experience in store
Support SAs for existing clients retention and prospects conversion (align with store CE KPIs)
Implement and monitor the proper usage of clienteling communication and tools in store, including greetings and invitation, styling clips, pictures and videos, takeaways and gifts, in accordance with corporate guidelines
Implement brand VIC experiences that occur in and out of Burberry stores, especially for key moments such as VIC birthdays, personal celebrations, lifestyle, and year-end gathering
Ensure the personalized VIC experience are arranged at top luxury standard, review and maximize the performance and ROIs
Coach store clienteling skills
Drive floor-coaching for SAs to proactively interact with customers, to coaching styling on the floor, to build relationship and gain understanding at the personal level for future repeat business
Coach SA to elevate their client service standard, outreach technique, clienteling skills, and support to deliver consistent customer experience in store
Work with Store Manager to coaching SA to enhance appointments performance on regular basis
Event management skills:
Lead instore events including styling events.
Good communication with internal and external.
Qualifications:
3Y+ experience in styling and luxury retail industry
Experience in acquisition and handling with HNWI and affluent customer portolio
Experience:
Past experience in the luxury fashion sector, and in dealing with High Net Worth Individuals
Experience in styling and personal shopping
Experience in networking and building relationships
Experience in coaching sales team
Experience in event team