Working Scope
* Develop IMC campaign plan base on brand strategy, including Big Idea, creative assets, activation roadmap, work with media team for campaign media plan, deliver high quality execution with internal & external partners
* Create L2 assets base on product story to highlight product superiority
* Co-work with media team on mass media investment plan, execution and performance tracking
* Brand performance tracking & analysis, business, BHT and social performance
* Celebrity management, selection proposal and maintenance
* Support line manager on annual brand plan development
* A&P management

Skill & Experience
* Diversify IMC campaign experience, IP cooperation, XHS/DY social campaign, Celebrity leverage
* Qualified knowledge of mainstream mass media
* Excellent & insightful content production skill
* Strong strategy thinking & business sense
* Multi-task management skill, able to work under stress
* Strong leadership & influence power, able to work with internal/external teams
* MT background as a plus