Responsibilities
●Campaign Support:
○Assist in planning, executing, and optimizing digital marketing campaigns across various channels (e.g., PPC, social media, email)
○Monitor campaign performance and report on key metrics
●Data Analysis:
○Analyze marketing data to identify trends, insights, and opportunities for improvement
○Generate reports on campaign performance to inform decision-making
●Market Research:
○Conduct research on competitors and industry trends to enhance marketing strategies
○Support the development of targeted marketing plans based on data insights
●Content Collaboration:
○Work with the content manager to ensure alignment between marketing campaigns and content strategies
○Assist in creating compelling marketing materials that drive conversions
○Perform basic multilingual SEO work (prepare and add meta tags)
●Administrative Support:
○Coordinate with various teams to ensure smooth execution of marketing initiatives
●Qualifications:
○Bachelor’s degree in Marketing, Business, or related field preferred
○1-2 years of experiences in digital marketing or performance marketing
○Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Adobe)
○Excellent communication skills in English and Chinese
○Familiarity with digital marketing platforms (e.g., Baidu, Tencent, Google Ads, Facebook Ads) is a plus