AD/SMM, New product launch lead and CBL
POSITION SUMMARY
Own portfolio strategy to maximize the franchises business to achieve earnings
and revenues objectives and lifecycle management; Assist the Marketing Director
to build marketing capabilities of the product management team to achieve
effectiveness and efficiency of the business. Define and Drive Country Specific
TA and Brand Strategy. Interface with WWT and global/local functional team as
TA portfolio (or big strategic brand) lead.
Responsibilities
Portfolio Management
* Lead the development of portfolio/franchise strategies to optimize the
portfolio business, including portfolio plan and LRF, and lifecycle management
* Lead the TA growth initiatives
* Cross-functional TA leadership – across Field Force, medical, legal,
regulatory, etc to get alignment
* Interface with WWT to gain support
* Forecast portfolio performance and track progress towards target
* Prepare report for internal communication
Organization Effectiveness and People Development
* Assist CTAL to develop effective team structure to support the growth of
business
* Assist CTAL to establish competency requirement for every marketing
position and performance standard for the major market programs
* Develop subordinates through coaching and training programs to deliver
results
Resource Management
* Lead team in the TA portfolio (or big strategic brand) budget planning and
control
* Allocate and manage in country portfolio budget and evaluate P&L
POSITION RESPONSIBILITIES
Accountable
Lead portfolio strategies and plan Review and actively contribute to brands
plan and A&P allocation Lead the review of product life cycle management
strategy with cross function team. Review the key Campaigns Development and
execution Lead the OP plan and work with SFE on target, FTE allocation
Interface with WWT to gain support on relevant TA or brand
Shared Accountability
s Develop TA life cycle management strategy with CTAL and WWT
s Develop effective structure with CTAL and BU Head.
s Develop MKT team competency with CTAL
ORGANIZATIONAL RELATIONSHIPS
Marketing Director /Business Unit Leads Global Cross Function Legal Lead
Market Access Lead Medical Affairs Lead Regulatory Lead GCO Marketing
services, Business Analytics & Insights (BAI) SBD lead
EDUCATION AND EXPERIENCE
Qualifications:
Bachelor degree in Medical or Medicine, Master degree and MBA preferred
Proficient oral and written English 7 or above years marketing experience with
above 18 months Marketing Manager and people manager experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies (people manager roles):
* Demonstrates business acumen
* Acts decisively
* Seizes accountability
* Holds people accountable
* Grows-others
* Leads change
* Self-awareness
* Commits to “One Pfizer”
* Builds effective teams
Expect candidates to demonstrate these commercial /management competencies
* Marketing , Customer and Competitor Insight
* Marketing Execution
* Strategic and Operational Business/Marketing Planning
* Data analysis, interpretation and communications
* Performance and Program Metrics
* Exceptional interpersonal skills
* Exceptional collaboration/negotiation (w/Customer Marketing roles in
country, FF, CTALs, BU Leads/CM)
* Exceptional prioritization –among/across brands, resource-constrained
context;
* Vendor management
* Proficiency in the local language as well as English proficiency



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employment opportunity legislation in each jurisdiction in which it operates.
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