Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment.
KEY RESPONSIBILITIES
Communication: 61 Define Gucci Beauty and Burberry Beauty’s celebrity strategy to balance the brand image and commercial targets. 61 In close collaboration with Global IM team, manage Brand ambassador/celebrity collaboration from negotiation, local assets creation, to exposure effectiveness tracking. 61 Cultivate and maintain excellent relationships with media and influencers, and further set up the pool for friends of house. 61 Localize and create communication assets including press kits, innovation and event press text. 61 Plan and lead PR events and support trade events to generate brand social buzz.
Digital Social: 61 Define brand own social platform strategy and develop the matrix. Work closely with Global team to build and grow own social platforms and engage followers. 61 Work as an owner to overlook and manage brand assets including retainer E-commerce page and brand assets review.
Others: 61 Manage Gucci Beauty and Burberry Beauty’s PR budget 61 Collaborate closely with Local product and cross function teams / Global IM team / Fashion House to ensure right brand message is conveyed to consumers.
KEY COMPETENCIES Qualifications & Skills 61 8+ years of working experience in PR communication. Prestige beauty industry experience is preferred. 61 Familiar with beauty production, digital activation, platforms, etc. 61 Excellent communication and organizational skills. 61 Solid data analysis ability and sensibility 61 Influent in English and Chinese, oral and written
Competencies (Career Architect) 61 Encourage, motivate 61 Integrity and trust 61 Detail driven 61 Priority setting 61 Good team player
