Job Title: Marketing Manager
Company: Waldmann Lighting (Shanghai) Co., Ltd.
Location: Shanghai

About Waldmann:

Waldmann Lighting (Shanghai)Co. Ltd. , headquartered in Germany, is a global leader in advanced lighting solutions that support productivity, comfort, and well-being.

For the focus and expansion on the Chinese market we are looking for marketing professional with a passion for customer-centric strategies and digital engagement

Our product offerings include innovative lighting systems for industrial settings, CNC machinery, office environments, home study spaces, and high-quality lighting for retirement and healthcare facilities. At Waldmann, customer benefit is at the core of our approach. Our mission is to communicate and deliver the tangible value of our lighting solutions, focusing on how they improve users’ lives and work environments. We’re seeking a Marketing Manager in China who can effectively convey these customer benefits and champion our expansion.

Job Description:

As Marketing Manager for China, you will develop and execute a customer-centric marketing strategy, emphasizing the benefits our products bring to end users across different sectors. You will understand the importance of differentiating customer benefit arguments from product feature arguments and communicate these effectively to drive brand loyalty and customer engagement.
You’ll play a key role in expanding Waldmann’s brand awareness using social media to connect with our audience and highlight the real-world impact of our solutions, as well as exhibitions and sell-out support for our dealers and partners.


Key Responsibilities:
Customer-Centric Strategy Development:
-Develop a marketing strategy focused on customer benefits specific to the product segments: Industrial- office- Educational- and healthcare lighting
-Collaborate with global and regional teams to ensure that marketing communications prioritize customer benefits over technical features, reinforcing Waldmann’s value proposition in each market.
-Develop and expand a network of influencers, particularly those in industrial, design, healthcare, and educational sectors, to increase brand reach and credibility
-Create and oversee social media campaigns that engage target audiences with valuable content, customer stories, and real-life applications of Waldmann’s lighting solutions.
-Support product launches by creating benefit-driven marketing materials, showcasing how Waldmann’s lighting solutions address specific customer needs.
-Work with sales teams to develop tailored presentations and marketing assets that emphasize benefits over features, enhancing sales effectiveness.
-Utilize local digital platforms and social media channels to distribute content effectively and measure engagement.
-Conduct market research to gain insights into customer needs, preferences, and usage patterns within each segment.
-Organize events, trade show participation, and targeted workshops that allow potential customers to experience the benefits of Waldmann’s products firsthand.
-Collaborate with PR and content teams to share these success stories, emphasizing customer satisfaction and long-term benefits.

Qualifications:
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred).
Experience: 5+ years in marketing, with a background in customer benefit-focused marketing and experience in influencer and social media engagement.

Skills:
Proven ability to distinguish and communicate customer benefits over product features, with a customer-first marketing approach.
Strong experience in influencer and social media marketing, ideally within the lighting, technology, or B2B/B2C industries.
Knowledge of local digital and social media platforms, with the ability to develop creative, customer-driven campaigns.
Strong communication skills in Mandarin and English, with a track record of successful stakeholder engagement. (CN Nationality)


Why Join Waldmann?

Customer Impact: Contribute to a company that is dedicated to creating meaningful, benefit-driven lighting solutions for real-world impact.
Career Growth: Join a dynamic, growing company that values innovation and offers opportunities for advancement.
Innovative Culture: Be part of a team that emphasizes quality, well-being, and sustainability, driving impactful change in diverse environments.
If you are a marketing professional with a passion for customer-centric strategies and digital engagement, Waldmann invites you to help us illuminate the future of lighting in China.

职位名称 ：市场营销经理
公司： 沃达迈灯具制造（上海）有限公司
地点： 上海

关于 Waldmann：
沃达迈灯具制造（上海）有限公司总部位于德国，是全球领先的先进照明解决方案提供商，致力于为客户提供高效、舒适和健康的照明解决方案。
为了专注和拓展中国市场，我们正在寻找热衷于以客户为中心的战略和数字参与的营销专业人员。
我们的产品包括用于工业环境、数控机床、办公环境、家庭学习空间的创新照明系统，以及用于养老和医疗设施的高品质照明。在 Waldmann，客户利益是我们工作的核心。我们的使命是宣传和提供照明解决方案的实际价值，重点关注如何改善用户的生活和工作环境。我们正在中国寻找一位能够有效传达客户利益并支持我们扩张成长的市场营销经理。

职位描述
作为中国区市场营销经理，您将制定并执行以客户为中心的市场营销战略，强调我们的产品为不同行业的最终用户带来的益处。您将了解将客户利益论点与产品功能论点区分开来的重要性，并有效地传播这些论点，以提高品牌忠诚度和客户参与度。
您将在扩大 Waldmann 品牌知名度方面发挥关键作用，利用社交媒体与受众建立联系，强调我们的解决方案在现实世界中的影响，并为我们的经销商和合作伙伴提供展览和销售支持。

主要职责
制定以客户为中心的战略：
-针对产品细分市场，制定以客户利益为中心的营销战略： 工业照明、办公照明、教育照明和医疗照明
-与全球和地区团队合作，确保营销传播优先考虑客户利益而非技术特点，在各个市场强化 Waldmann 的价值主张。
-发展和扩大有影响力人士的网络，尤其是工业、设计、医疗保健和教育领域的有影响力人士，以提高品牌影响力和可信度。
-创建并监督社交媒体活动，通过有价值的内容、客户故事和 Waldmann 照明解决方案在现实生活中的应用，吸引目标受众。
-通过制作以效益为导向的营销材料，展示 Waldmann 照明解决方案如何满足客户的特定需求，从而为产品发布提供支持。
-与销售团队合作，开发量身定制的演示文稿和营销资产，强调优势而非特点，提高销售效率。
-利用本地数字平台和社交媒体渠道，有效发布内容并衡量参与度。
-开展市场调研，深入了解各细分市场的客户需求、偏好和使用模式。
-组织活动、参加展会和有针对性的研讨会，让潜在客户亲身体验 Waldmann 产品的优势。
-与公关和内容团队合作，分享这些成功案例，强调客户满意度和长期利益。

资格：
学历： 市场营销、传播、商务或相关专业学士学位（硕士优先）。
经验： 5 年以上市场营销工作经验，具有以客户利益为中心的市场营销背景以及影响力和社交媒体参与经验。

技能
有能力将客户利益与产品功能区分开来并进行沟通，采用客户至上的营销方法。
在影响者和社交媒体营销方面具有丰富经验，***是在照明、技术或 B2B/B2C 行业。
熟悉本地数字和社交媒体平台，有能力开发以客户为导向的创意营销活动。
良好的普通话和英语沟通能力，拥有成功与利益相关者接触的记录。(中国国籍）

为什么加入 Waldmann？
客户影响力： Waldmann 致力于创造有意义的、以效益为导向的照明解决方案，为客户带来实际影响。
职业发展： 加入一家充满活力、不断发展、重视创新并提供晋升机会的公司。
创新文化： 成为重视质量、福利和可持续发展的团队的一员，在不同的环境中推动有影响力的变革。
如果您是一位市场营销专业人士，热衷于以客户为中心的战略和数字参与，Waldmann诚邀您加入我们，帮助我们照亮中国照明的未来。