Job Summary:

As a Marketing & Business Development Manager, you will be responsible for driving the marketing and business development strategy and support business growth in ASSA ABLOY Entrance Systems China. Supporting the commercial teams to Identify business leads, screen and convert leads into business opportunities, optimizing sales efforts, and utilizing resources in the best possible way. You will in an international environment be in close contact with internal and external stakeholders giving you the opportunity to build a strong network across functions.

Responsibilities:

-Drive and implement the marketing and business development strategy. Support business growth in ASSA ABLOY
-Develop regular market intelligence, market trend and competition landscape
-Analysing market trends and conducting in depth market research studies
-Increasing brand awareness and market share.
-Overseeing branding, advertising, and promotional campaigns, organising trade shows and major industry-related events to generate new business leads.
-Designing, implementing, and managing our showrooms
-Developing and managing the department's budget and managing the department's staff.
-Keeping informed, evaluating, and optimizing marketing and pricing strategies and trends.
-Planning and overseeing new marketing initiatives, especially for the launch of new products, in close cooperation with sales and product development departments.
-Attending conferences, meetings, and industry events.
-Developing goals for the development team and business growth and ensuring they are met.
-Act as trusted advisor to the commercial teams and management by providing sales coaching and insights
-Drive continuous development of the CRM system in close coordination with the commercial managers
-Develop and maintain governance for use of the CRM system and ensure alignment with other relevant commercial processes
-Drive continuous improvement of sales and bid process, sales capabilities and tools and supporting systems
-Boost sales productivity by refining customer segmentation, simplifying the sales process and identifying pain points at every stage of the sales funnel.
-Partner with Sales and Marketing teams to define lead qualification process and analyse campaign performance.
-Form strong relationships and maintain regular contact with Sales Managers, Sales Representatives and Sales Leaders.
-Collaborate with Finance, HR, Product management and Sales to develop sales initiatives programs.
-Researching organizations / individuals to find new opportunities and potential acquisition candidates

Requirements:

-Bachelor’s degree in business, marketing, or related field or the equivalent in work experience
-Min 10 years’ experience in sales, marketing, or related field, with min 5 years as manager
-Strong communication skills and IT fluency
-Ability to flourish with minimal guidance, be proactive, and handle uncertainty
-Extensive knowledge of marketing strategies, channels, and branding
-Strong leadership, communication, and collaboration abilities
-Exceptional analytical and problem-solving skills
-Strong time management and organizational abilities
-Be proactive and able to get things done in a timely manner
-Strong understanding of high-level strategic direction and sales goals
-Proven excellence in multi-tasking, prioritizing projects and meeting deadlines and goals
-Confident with onboarding, training, and mentoring a small team at every stage of their careers
-Have experience with Salesforce CRM and be able to translate commercial processes into system requirements
-Proficiency with RCC or similar market intelligence databases.
-Proficient in Word, Excel, Outlook, and PowerPoint and basic designing knowledge
-Willingness to travel